Meet John

Empathy expert, professional historian, former rockstar, jiu-jitsu practitioner, husband and dad who never embarrasses his kids

I am a military history professor-turned-corporate strategist, armed with a PhD and a passion for unlocking the secrets of the past. As I ventured into business, I realized that my expertise in military history was the key to solving complex challenges across various functions - from strategy and operations to change management and innovation.

But there was one thread that bound them all together: empathy. It fascinated me how the power of empathy, buried within the annals of history, could shape the present and future of business. So I embarked on a mission to share this knowledge through captivating keynotes.

My book, Defend and Befriend, chronicles the greatest, yet unknown story of empathy in world history. It tracks a small group of U.S. Marines in the Vietnam War who leveraged the power of empathy to build a sustainable trust in the most unlikely of places. The marines, unbeknownst to them, actually laid the foundation for a unique empathy framework that companies today can use to build trust with customers and employees. After studying this group of marines for more than a decade, I have applied this empathy framework in the corporate world, which has yielded impressive business returns.  

 
 

Fresh Perspective on Trust

I have spent my entire corporate career using the skills and knowledge from my military history Ph.D. to solve business problems. I provide a unique keynote experience that shows how you can leverage unique stories from history to build sustainable trust with your customers. The audience will leave my keynote with a fresh new perspective and approach, rooted in history, on how to build trust with customers.

 
 

The Marines playbook for empathy.

 
 
 

How John Can Help

  • Speaking

  • Workshops

  • Books

Discover the difference John’s keynote can deliver to your team.